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Apple with its smartwatch jump to lead in wearable market.

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Apple's smartwatch leapt to the lead in wearable computing on strong sales of it. (A market survey shows)


Apple smartwatch silver and golden
The survey released Thursday by Strategy Analytics showed Apple grabbed a 15.9% share of the wearables market in the first quarter.
While Apple does not release sales figures for its Apple Watch, the estimate by Strategy Analytics showed a 59% jump in sales from a year earlier, with 3.5 million units sold in the first three months of the year."The new Apple Watch Series 2 is selling relatively well in the US, UK and elsewhere, due to enhanced styling, intensive marketing and a good retail presence," said Strategy Analytics executive director Neil Mawston.
Fitbit, which has been a longtime leader of the wearables market with its fitness bands, slipped to third place on a 36% slide in sales in the first quarter, the research firm said.
The survey found that China's Xiaomi , which makes a budget-priced fitness band, was the second-largest vendor with a 15.5% global market share, ahead of Fitbit's 13.2%. "Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitness bands and a late entry to the emerging smartwatch market," said Strategy Analytics researcher Cliff Raskind.
"Fitbit's shipments, revenue, pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year."
Overall, the report said sales of wearables rose 21% from a year earlier to 22 million units, led by stronger demand for new smartwatch models.


Tags: #Latest Technology, Smartwatch, Latest smartwatch 2017, Apple smartwatch 2017, Apple wearable market 2017, Latest Technology Wearable 2018


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